CX Strategy: Invest In Being The Best
Customer Experience (CX) Management has played an increasingly important role in maintaining brand relevance and market share. There are plenty of statistics available to showcase the potential value...
View ArticleMarketers: Measure Your Performance, Refine Your Approach
Imagine you’re at a bowling alley with friends. Well, actually, most of us have an equal likelihood of a strike and a gutter-ball; so maybe that’s not a great example. Imagine a professional bowler...
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Thought Leader Spotlight: Pete Deutschman
Pete Deutschman is an innovator, risk-taker, Founder of The Buddy Group and most definitely a top Thought Leader in Orange County. Under Pete’s leadership, The Buddy Group is evolving what it means to...
View ArticleA Digital Strategy For A Digital Marketplace
According to TechCrunch there are over 2.6 billion global smartphone users, and that number is projected to rise near 6.1 billion by 2020. With the digital revolution well under way, brands have no...
View ArticleOur Notes From TechHome X Sessions 2017
Any time we have a chance to attend an event focused on customers and their experiences, we jump on it! Earlier this month we were at TecHome X Sessions in Long Beach, CA. Not only did the event...
View ArticleCX Strategy: Learn from the best AND the worst
There’s no shortage of statistics supporting the value of building a solid customer experience (CX) program. For example, a recent Walker study found nearly 9 out of 10 customers will pay more for...
View ArticleBridging Data-Gaps, Completing The Puzzle
As consumer omnichannel activity continues to increase, so does consumer expectations in regards to brand experiences. The good news is businesses have access to a litany of real-time data from...
View ArticleThought Leader Spotlight: Cassandra Miller
When we first experienced See Jane Go, we hailed a ride for lunch to a shopping center that is known for crazy parking challenges. We were delighted by the clear branding message presented by the...
View ArticleMarketing in 2018: Now & Then
Much thanks to the forward-looking nature of CES, the start of 2018 is buzzing with new tech trends and futuristic consumer products inching their way to the global availability. As a result, marketers...
View ArticleOC Ronald McDonald House Launches Capital Campaign
For over a year, MacKenzie’s Co-Owner and President – Katie Rucker – has been hard at work on a passion project that will forever change the landscape our Orange County Community. On September 19,...
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